New, Proprietary SEM Creative Testing Tool
The Search Agency has historically employed a number of testing strategies to identify the best-performing marketing messages for our clients. However, as anybody familiar with SEM can attest, the...
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A Conversation with Matt Kain
Question: How did you find your way into search marketing? Answer: I was working in the UK in 2000/2001, online ad sales for a financial website. That was fun – riding the wave up and back down, and...
View ArticleHappy Birthday, Mr. Search Agent!
Today marks the one-year anniversary of The Search Agents, The Search Agency’s corporate blog! It’s been an exciting year in the world of online marketing and it has been a pleasure to report, analyze...
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Interview with Grant Simmons
Question: Tell us a little about your background and how you ended up in search marketing. I was born in London England, taught sailing growing up, and qualified as the youngest Royal Yachting...
View ArticleHow to: Setting Up a Mobile Paid Search Campaign
In case you didn’t have the chance to tune into The Search Agency’s webinar on mobile search with comScore, we have pulled together the key best practices we discussed for executing a mobile search...
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Content Marketing – Not Just Hype (Unless You Make It That Way)
“Content Marketing”…have you mentioned this word in a Marketing meeting or at least heard it mentioned? The answer is probably “Yes!” Content Marketing is the latest craze in the world of online...
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Inside the Search Studio with Mike Blumenthal: A Deep Dive into Google and...
When it comes to local SEO and Google in particular, one of the first names you’ll hear cited as an expert from SEOs and business owners alike is Mike Blumenthal. His blog, Understanding Google Places...
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Google Hangout on Air: Industry Leaders Weigh in on the State of Mobile
Last week, Keith Wilson, VP of Agency Products at The Search Agency, participated in a Google hangout where moderator Jason Spero, head of Google Global Mobile Sales, gauged the way agencies are...
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Google Hangout on Air: Understanding Attribution and Micro-Conversions
Today, we continue the discussion on our participation in Google’s Industry Leaders hangout on air from last week. In our previous blog post, we covered the panel’s recommendations for advertisers...
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Introducing the Mobile Experience Scorecard
In the last year, there has been a dramatic increase in smartphone adoption. According to research from MarketingCharts.com, smartphone traffic increased 125% between the first half of 2012 and the...
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Inside the Search Studio with David Pedersen
The Search Agency recently announced the winners of our Stars of Search award at the DMA 2013 Conference in Chicago. Over the course of the next week, we will explore the winners’ backgrounds and learn...
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Inside the Search Studio with Jeb Griffin
Today we are continuing our series of interviews with the winners of our Stars of Search award. Today’s interview is with Jeb Griffin, Director, Product Strategy & Development at RE/MAX. Can you...
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Inside the Search Studio with Elaine Lawson
Today we wrap up our Stars of Search interview series with an insightful conversation with Elaine Lawson, VP of Digital Marketing for Mastercard. Can you give us a little back-story on how you ended up...
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SEO for the Birds: The Search Agency’s POV on Google’s Hummingbird Update
In September, Google shook up the search marketing industry with news of a substantial update to their algorithm infrastructure, known as Hummingbird. As one of the largest changes to the algorithm...
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The Search Agency’s Best & Worst Holiday Gifts
Season’s greetings from The Search Agency! This time of year generally includes gift giving and we aren’t the type to hold back from season festivities. So, in true holiday fashion, the smart search...
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The Search Agency’s Favorite Holiday Traditions
Many of us are wrapping up our work for the year and getting ready to head home for the holidays. As we get ready to board our flights and finalize our Spotify playlists for the car ride home, we are...
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